The company SliMax has announced it will expand their production of DVD players. The company will add 10 more production lines and use a chipset from MediaTek.
Starting out as a slim-type CD-ROM drive maker for notebooks, the company's DVD player efforts have suffered this year amid sharp drops in DVD player prices. To cut costs, it has switched to using Taiwan-based Mediatek's SoC (system-on-chip) solution, which integrates the MPEG chip and thus reduces manufacturing costs of the PCB (printed circuit board). |
Thanks to other component cost reductions, its per-unit contract quotes have now fallen below US$65 from US$77 in the first quarter.
The company said it is still confident of overall market growth, and speculated that the recent wave of sub-US$100 DVD players might be part of a desperate ploy by some vendors to attract buyers and the low pricing raises suspicions that shipments may include sub-standard machines.
Source: Digitimes.com
