Sonic Releases
New CinePlayer Platform for Playback and Web-delivery of
Content
Enables Delivery of Dynamic Entertainment
Experiences to Consumers via Set-top Devices and Desktop PCs
February 22, 2006 '” Sonic Solutions® (NASDAQ:
SNIC), the leader in digital media software, today released the CinePlayer®
Platform, a comprehensive digital media playback 'engine" to support virtually
any digital media type '“ music, photos, videos, and web-delivered interactive
content. The CinePlayer Platform has two key advantages: first, it
allows Sonic's personal computer and consumer electronics partners to tailor a
wide variety of digital media offerings based on a common underlying playback
engine; this makes it easier and more cost effective for them to test, release
and revise their products. Second, the CinePlayer Platform combines
playback from DVDs (including Blu-ray disc and HD DVD) with web-delivered
content such as advertising, merchandising promotions and bonus material; this
allows for attractive new models of advertising, promotion and content
distribution. The CinePlayer Platform ships in key OEM channels later this
week.
'With its versatile feature set, the CinePlayer
Platform is a one-stop shop for OEMs configuring digital home entertainment
solutions," said Richard Doherty, research director of the Envisioneering
Group. 'From playing today's most popular media formats with enhanced
interactivity to supporting next-generation media formats such as Blu-ray Disc
and HD DVD, the CinePlayer Platform is essentially a future-proof, full featured
interactive media platform."
The CinePlayer Platform builds upon Sonic's
expertise as the leading provider of technologies for digital media creation,
management, and enjoyment from Hollywood to home. The CinePlayer Platform
incorporates Sonic's InterActual®-enhanced DVD technology which has been used by
Hollywood studios to provide consumers with seamless access to on-disc and
online bonus interactive content. Additionally, the CinePlayer Platform
has been architected to enable new entertainment services such as Sonic's
recently announced DVD on Demand™ solution for the electronic sell-through of
movies and television content, as well as to support next-generation High
Definition formats, Blu-ray Disc and HD-DVD.
'The CinePlayer Platform offers a scalable
architecture to allow our content and technology partners to keep pace with the
evolving digital home entertainment market and changing needs of the consumer,"
said Mark Ely, Sonic's executive vice president of strategy. 'Not only
will the platform adapt as new formats and capabilities emerge, but it will also
present our partners with a broad range of new opportunities to drive revenue
with innovative entertainment-based programs and services."
About Sonic Solutions
Sonic
Solutions (NASDAQ : SNIC; http://www.sonic.co.uk) is the leader in
digital media software, providing a broad range of interoperable,
platform-independent software tools and applications for creative professionals,
business and home users, and technology partners. Sonic's products range from
advanced DVD authoring systems and interactive content delivery technologies
used to produce the majority of Hollywood DVD film releases, to the
award-winning Roxio®-branded CD and DVD creation, playback and backup solutions
that have become the premier choice for consumers, prosumers and business users
worldwide.
Sonic products are globally available from major
retailers, online at Sonic.com and Roxio.com, and are bundled with PCs,
after-market drives and consumer electronic devices. Sonic's digital media
creation engine is the de facto standard and has been licensed by major software
and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta,
Sony, and many others. Sonic Solutions is headquartered in Marin County,
California.
Sonic, the Sonic logo, Sonic Solutions, Roxio,
CinePlayer, and InterActual are trademarks or registered trademarks of Sonic
Solutions or its subsidiaries in the United States and/or other countries. All
other company or product names are trademarks of their respective owners and, in
some cases, are used by Sonic Solutions under license. Specifications, pricing
and delivery schedules are subject to change without
notice.
Source: Sonic
