feedback10k used our news submit to tell us about an interesting study that was published in part by Forbes. It seems that Piper analyst, Gene Munster filed a report on Friday, that indicates Sony is contemplating Macrovision RipGuard instead of their own ARccOS protection scheme for DVD. The Macrovision protection is already being used by The Walt Disney Company.
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In addition, Munster noted that Sony appears to have ceased using its own ARccOS DVD security technology in February. "We believe this change could be positive or negative for Macrovision," the analyst said. "It could be positive if Sony has made a decision that its ARccOS technology is ineffective and is now looking for a different technology to replace ARccOS. It could be a negative sign, if Sony has decided that anti-ripping technologies, in general, are not worth the cost and effort." |
As for the reason behind the decision, it's anyones
guess. Perhaps it is as the article states, simply the cost of constantly maintaining and updating such measures that is being considered. Definately, we know that ArccOS has not been completely effective against those determined to duplicate or rip discs to their hard drives. You can find the source article from Forbes in it's entirety by following this link.
Source: Forbes
