According to a recent report from The NPD Group, a market information company based in Port Washington, New York, Sony ranks number one in sales of PC-attached DVD drives.
The study shows, that Sony holds the number one market share for the most unit sales in DVD burners in the U.S. retail and reseller markets. Sony overall enjoys a 39% revenue share in dollar sales. Sony is also the industry leader in the number of DVD drives shipped.
 "We continue to see the market for multi-format DVD drives growing rapidly in the aftermarket," said Wolfgang Schlichting, research director, removable storage for IDC. "DVD burners are appealing primarily to consumers who are looking to upgrade the multimedia capabilities of their computers but also to commercial users looking to improve their backup systems."
 "We've squarely focused on producing top-of-the-line DVD burners from day one, which meant introducing dual format drives early on to remove the risk from the purchase for consumers and business users alike," said Robert DeMoulin, marketing manager for branded storage products in Sony Electronics' IT Products Division. "With the multifunctional Dual RW drives, users can worry less about compatibility and instead focus on creative applications, such as converting their VHS tapes to DVD, creating slideshows from digital still pictures on DVD, and more. Corporate users have the benefit of up to 4.7 GB of backup space - almost seven times that of a CD." |
The
internal DRU-510A pictured above, has an estimated retail price of under $ 280.00 U.S., and the external DRX-510UL model is around $ 360. An additional $ 30 rebate is currently in effect until October 31, 2003.
Source: mi2n.com
