SAN JOSE, Calif., Sept.
15 /PRNewswire-FirstCall/ -- Sony Electronics is the clear DVD recording leader
according to a recent report from The NPD Group, a market information company
based in Port Washington, New York, that ranks Sony number one in sales of
PC-attached DVD drives. According to the latest data, Sony commands number
one market share for the most unit sales in DVD burners in the U.S. retail and
reseller markets.
Sony has a combined 39% revenue share in dollar
sales. Sony also leads the
industry in the number of DVD drives
shipped. Sony's popular Dual RW DVD drives, which hit the market in October
2002, have garnered more honors than any other DVD burner to date. They
were the first drives to support four of the most popular DVD-recording formats
(DVD+RW, DVD+R, DVD-RW and DVD-R). They were also the first in the
industry to support 4X DVD+RW recording, so you can rewrite a full disc in less
than
15 minutes.
All of these firsts have given Sony's Dual RW drives
a distinct performance advantage. As third-generation models, the internal
DRU-510A and external DRX-510UL drives have been through the rigors of numerous
tests and continuous improvements.
"We continue to see the market for
multi-format DVD drives growing rapidly in the aftermarket," said Wolfgang
Schlichting, research director, removable storage for IDC. "DVD burners
are appealing primarily to consumers who are looking to upgrade the multimedia
capabilities of their computers but also to commercial users looking to improve
their backup systems."
"We've squarely focused on producing
top-of-the-line DVD burners from day one, which meant introducing dual format
drives early on to remove the risk from the purchase for consumers and business
users alike," said Robert DeMoulin, marketing manager for branded storage
products in Sony Electronics' IT Products Division. "With the
multifunctional Dual RW drives, users can worry less about compatibility and
instead focus on creative applications, such as converting their VHS tapes to
DVD, creating slideshows from digital still pictures on DVD, and more.
Corporate users have the benefit of up to 4.7 GB of backup space -- almost seven
times that of a CD."
Sony DVD/CD rewritable drives are sold through
resellers and retailers nationwide, mail order catalogs, and select online
shopping sites, including SonyStyle.com. The internal DRU-510A is
available for an estimated retail price of under $280, and the external
DRX-510UL model for less than $360. An additional $30 rebate is currently
in effect until October 31, 2003.
About The NPD Group,
Inc.
Since 1967 The NPD Group has provided reliable and
comprehensive sales and marketing information for a wide range of
industries. NPD provides critical knowledge on what is selling, where, to
whom and why to help their clients make more successful, fact-based business
decisions. Today more than 1,300 manufacturers and retailers rely on NPD
to help them better understand their customers, product categories, distribution
channels and competition in order to help guide their business and positively
impact sales and revenues.
Information from The NPD Group is available
for the following major vertical
sectors: apparel, appliances, automotive,
beauty, cellular, consumer electronics, food and beverage, foodservice,
footwear, home improvement, housewares, imaging, information technology, music,
software, travel, toys and video games. For more information visit
http://www.npd.com.
Source: PRnewswire.com
