Sony's Ken Kutaragi: PlayStation 3 'Probably too cheap'

From what can be gathered around the Internet, when Sony Computer Entertainment International president, Mr. Kutaragi, uttered the pricing of the PlayStation 3 at this years E3 press conference, an extended dead silence fell over the crowd! In the hours since, the Sony PR machine has been busy putting out the counter-spin, in order to try and undo the shock. In this IT Media report, partially translated by IGN, Mr. Kutaragi has defended the PlayStation 3's high price tag once again. Going so far as to declare that not only will consumers be prepared to pay such pricing for the device, but that the PS3 is "probably too cheap."

Kutaragi said: "This is the PS3 price. Expensive, cheap - we don't want you to think of it in terms of game machines."

"For instance," Kutaragi continued, "Is it not nonsense to compare the charge for dinner at the company cafeteria with dinner at a fine restaurant? It's a question of what you can do with that game machine. If you can have an amazing experience, we believe price is not a problem."

Kutaragi reiterated comments he made earlier regarding the original PlayStation, which he says was also considered too expensive at launch.

"Same for the PlayStation 2," Kutaragi said.

"However, when released, both had sales that were unthinkable for previous game machines. This is because both offered experiences that could not be had on previous machines."

We must agree that the fact that the PlayStation 3 employs a Blu-ray drive, that it certainly is not over-priced, even at the $600 dollar price level. In fact, how can you sell a standalone Blu-ray player for $1000 to $1500 if these things are around? It will be interesting to see what happens when PS3 consoles hit the market on November 17. Anyone care to guess how long before the bidding begins on eBay? Care to take a stab at what the 60 gigabyte model would bring? By this time, the public will be in the holiday buying mode with no time to sit around waiting for price drops. You can view the article in its entirety by visiting Eurogamer. 

Source: Various

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