According to a new study sponsored by NDS, a DVR solutions provider, more than 80% of American DVR owners surveyed claim that they cannot live without a DVR. 1,000 DVR owners from the USA, the United Kingdom, Australia and Italy were included in the survey.
When US based respondents were asked to chose from a list of 8 technology items that they cannot go without, the DVR came in at 2nd place (81%), just behind the mobile phone. Items included in this list were; mobile phone, radio, iPod, DVR, landline telephone, home theater system, photo printer and games console.
When US based respondents were asked to chose from a list of 8 household items that they cannot go without, the DVR came in 3rd place (62%), trailing only the washing machine and the microwave. Items included in this list were; washing machine, strimmer, microwave, DVR, coffee maker, blender, hairdryer and dishwasher.
This seems to indicate that US residents would prefer a DVR over a dishwasher or hairdryer! But perhaps their survey sample size was too small? Only 252 respondents from the US participated in the study. I am sure that the results would also be vastly different if they had included people who do not own a DVR. Personally, I would much rather avoid washing dishes by hand rather than having a digital video recorder for TV shows.
