Here's a decent study. The group known as Kagan's Market Research, have been toiling over the 11th report of their study entitled: The State of Home Video Forecasts. Within this tome, we can read some of their latest findings concerning the past, the present and yes, even the mysterious and expensive future of home entertainment. They correctly surmise, that the VHS tape is about to go the route of the 8-track tape and also, they say that the mighty DVD still has some life left in it, even living in the ominous shadow of blue laser, high definition technologies!
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Looking ahead, Kagan's report concludes that the salad days of the home video industry may be coming to an end, with overall revenue for the industry dropping by 0.4 percent in 2006 mostly due to a decline in DVD rental revenue. Kagan predicts DVD rental revenue will continue to decline as video-on-demand and broadband video technologies gain traction in the marketplace: overall, Kagan forecasts that rental revenue will decline to $4.2 billion in 2015, which would represent a compound annual growth rather for the decade of negative 5.8 percent. |
And in the year 2525 if man is still alive, if woman can survive, they may find..oh never mind- that's an old Zager and Evans tune, my bad. At any rate, this study seems reasonable, that the adoption of the HD format will be a gradual one. There are many things that need to dovetail in order to cause the casual viewer to make the switch. Do you think they have hit a pretty good time-line? Can video on demand really take hold and cannibalize the rental business significantly? Personally, I can't stand video on demand. I want something I can put on the shelf..yes, I am a pack rat!
You can take a look at the article quoted here, by visiting this link to Digital Trends.
Source: Digital Trends
