SunnComm, the company behind the MediaCloQ audio copy protection announces in a press release on Yahoo that they have developed a new technology that should allow consumers to share music without breaking the law:
PromoPlay gives digital content owners the power and flexibility of peer-to-peer marketing without the worry that their creative works will be pirated. |
PromoPlay and its Send-A-Song(TM) functionality gives the consumer who owns a SunnComm-enhanced audio CD the ability to send a song to friends without violating copyright laws.
With just a few clicks of the mouse, the music owner can e-mail a copy of a PromoPlay-enabled song to a friend who can listen to the track for either a pre-specified number of plays or number of days, depending upon the record labels' desire.
Once the PromoPlay's number of plays or number of days has expired, the PromoPlay recipient has the opportunity to purchase the full CD, thereby expanding the title's reach for the label and the artist alike.
By incorporating the industry-leading Microsoft Windows Media Digital Rights Management (DRM) technology into their proprietary PromoPlay process, SunnComm ensures that the PromoPlay tracks can be played on more than 350 million secure copies of Windows Media Player that have been distributed worldwide, without any need for additional software on the part of the PromoPlay recipient, and, at the same time, protecting the intellectual property rights of the content creator.
Okay this sounds pretty fair, but it forgets about a few things. First of all, CD prices are too high, so we don't want our friends to sends us songs, we want to be able to search for the song we like and check it out.
And if we really like the song, we want to be able to buy just this song for a reasonable price, and not pay 20 EURO's to get this song and about 12 crappy songs that come with it.
Source: Yahoo.com
