Even though Hollywood is having trouble convincing people to purchase Blu-ray movies, sometimes a huge blockbuster rolls around to help generate sales. This time around, "The Dark Knight" smashed sales records, selling 1.7 million Blu-ray units and totaling 13.5 million worldwide sales.
The film became the best selling DVD of 2008 in just one week. Furthermore, the 1.7 million Blu-ray purchases makes it the best selling Blu-ray movie title in history. In overall movie rentals, The Dark Knight debuted at No. 1, overtaking Wanted, which was pushed back to No. 2, according to Home Media Magazine.
Why the overall quality of the film in Blu-ray? According to Warner, Imax cameras were used to film parts of the movie, which offered "a revolutionary integration of film formats. The Dark Knight Blu-ray disc takes advantage of the marriage of IMAX(R) and 35mm formats by using the hybrid master to replicate the unique theatrical experience. The IMAX scenes are also included on the 2-disc Special Edition as bonus materials."
If you already own a Blu-ray player and want a new movie, The Dark Knight looks wonderful in Blu-ray.
The strong Blu-ray sales will likely be a relief for Warner, as consumers still have been hesitant to purchase Blu-ray players and create a second movie collection in a different format.
