Some call it Toshiba's last effort to save its high-definition format. A $2.7 million costing ad during the Super Bowl to promote HD DVD. The ad highlights Toshiba's HD-A3, HD-A30 and HD-A35 players.
Toshiba's marketing department confirmed that the Japanese giant will run a 30-second ad during the Super Bowl. Its main goal is to reinvigorate HD DVD. Known as the most expensive domestic marketing day in the United States this action shows that Toshiba wants to pull out all registers.
With Blu-ray not reacting and not broadcasting during the Super Bowl, HD DVD will have 30 seconds of fame without any 'blu-commerce' before or after the ad.
Anyone thinks that Toshiba's ad will have effect?
