RTV71 used our news submit to tell us: 'žSo piracy helps to reduce prices. Hmmmmm." , and if we take a look into the article he spotted for us over at CNN News, then it seems that this is true.
Warner Home Video announced Thursday that it will sell cut-rate DVDs in China. This discount DVDs should be available shortly after release in the theatres, don't contain any extras and will be priced as low as US $2.65 which is still a bit more than the US $1, which have to be paid for pirated DVDs.
According to the article said Jim Cardwell, president of Warner Home Video 'But we think with earlier availability, better quality, assured quality, more sophisticated retailing and the fact that it's the real thing, that we can compete.''
With this unusual step, the company hopes to convince the Chinese government to do more to stamp out the fakes.
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Theft in China of copyrights and patents cost Western companies an estimated $16 billion in lost sales each year. Despite sporadic arrests, counterfeit books, DVDs and music are easily available on almost every city street and even in shops. As for how Warner would justify charging U.S. consumers far more for DVDs, ``I don't that's an issue,'' Caldwell said. ``I think that historically, prices of entertainment around the world have always been different country to country.'' |
US $2.65 is nearly the price which we have to pay here, if we rent a movie for two days. I think that there wouldn't be a requirement for the companies to think about piracy and to waste money for fights against illegal file-sharing if they would sell their DVDs to such prices also in Europe and the US.
Of course, this won't happen because this would mean that they have finally lost.
Source: CNN News
