Warner to release films in the Blu-ray Disc format

Warner
Bros. has now officially announced that it has joined the BDA (Blu-ray Disc
Association) and will release movies in the Blu-ray Disc format. This was an expected move after
Paramount's
announcement
a couple of weeks ago.


Warner Home Video will
release titles on the Blu-ray format to support the launch of Blu-ray
players in North America, Japan and Europe, giving consumers the ability
to enjoy a wide range of new releases and selections from Warner Bros.'
vast library and that of New Line and HBO on the Blu-ray
format.


 


"Consumers will soon be
able to enjoy a large selection of catalogue favorites and contemporary
hits from Warner's vast library on the Blu-ray format," said Jim Cardwell,
President, Warner Home Video.


 


Comments on the
announcement


"This news further
illustrates the potent combination of Blu-ray Disc's superior consumer
proposition and the undeniable market support demonstrated by the huge
consortium of companies supporting Blu-ray. The continued dramatic
momentum towards Blu-ray makes us more optimistic than ever that a 'format
war' can be avoided."


- Bob Chapek, President,
Buena Vista Home
Entertainment



 


"These latest
developments are the categorical shift needed to avoid a format war and
insure the successful launch of Blu-ray and secure the future of
high-definition pre-recorded media. The real winner in all of this will be
the consumer as a single format comes to market with the dominant support
of both the hardware and software industries."


- Mike Dunn, President,
Twentieth Century Fox Home
Entertainment


 


Toshiba and Warner Bros.
continue to collaborate closely toward the commercial launch of HD DVD. We
understand Warner Bros. continues to strongly support HD DVD, due to its
outstanding features, cost structures, and market readiness.


 


We
recognize Warner Bros.'s participation in the Blu-ray Disc Association
represents the studio's understandable commitment to listen to broad array
of opinions and to continue to make technical evaluations of each format,
and we are more than confident this will not affect timely introduction of
HD DVD content to the market.


-
Toshiba


Both
Warner and Paramount have said that they will still
support the HD DVD format too but Universal Pictures is now the only major
studio left with exclusive support for HD DVD. Unless the Blu-ray Disc companies
fail miserably to deliver products in time I don't see how HD DVD can survive
this format war now.


The
complete press releases are available here (BDA's announcement), here
(comments from Buena Vista and Fox) and here (comments from Toshiba).

Source: BDA

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