Nero,
leaders in digital media technology and Yahoo, a
leading global Internet company, have forged a partnership to provide users
premium quality music experiences via AAC. Yahoo!
Music offers streaming audio, music videos, Internet radio, news and
downloadable music files.
Advanced
Audio Coding (AAC) is a wideband audio coding algorithm that exploits two
primary coding strategies to dramatically reduce the amount of data needed to
convey high-quality digital audio. Nero's proprietary AAC
Codec is built on proven proficiency in AAC
technology, but goes much further with significant efficiency and quality
enhancements.
"Nero's
innovative enhancements of AAC are among the best in the market and have raised
the bar of standards-based digital media," said Dave Goldberg, Vice President
and General Manager, Yahoo! Music. "We think users will really enjoy the
benefits of managing their music in AAC, especially as the adoption of AAC
continues."
'We
are honored that Yahoo! chose Nero's AAC codec to support users of its new music
client application," said Udo Eberlein, President of Nero Inc. 'This partnership
is important to us as it validates all of the hard work that our engineers put
in to our products.
Source: Nero
