While BMG thinks a part of the solution is protecting their CDs, the Canadian Recording Industry Association (CRIA) is hoping to increase the record sales by showing anti piracy messages on TV, radio and Internet ads. Also an educational video (proganda?) and a teaching guide for classrooms will be available.
The sales of music have according to the CRIA dropped almost 20 per-cent in Canada, and the organistation has hired one of the best Canadian advertising agencies in trying to pursue pirates to buy their music instead of copying and downloading it.
CRIA president Brian Robertson doesn't pretend it will be easy. "There's a whole mindset with a generation now that you don't necessarily have to pay for music to enjoy it. We're trying to change these attitudes." The campaign will differ from the U.S. recording industry's anti-piracy initiative, which features musicians, such as Madonna and Eminem, talking bluntly about the illegality of file-sharing. |
The point CRIA wants to drive home with teens -- who are the biggest downloaders -- is that if they stop buying music, the number of artists will shrink and music lovers will lose in the long run. "We're looking at the future of the music industry here. It's a common sense message that we hope will resonate," Mr. Robertson says.
In fact, in Canada it is not illegal to copy music, as long as it's solely for personal use. That has been the case since 1997, when a music trade group, the Canadian Private Copying Collective, began collecting a levy, which is included in the cost of all blank media, to compensate the industry.
This is all nice, but costs money and still doesn't change anything of the reason why people don't buy music anymore, it's too expensive, there are not many quality artists and they are now even copy protect/corrupting the CDs. Read the entire story here.
Source: Globeandmail.com
