Best Buy is getting into the wireless service business, but only for 3G-enabled laptops and netbooks.
The service, called "Best Buy Connect," offers wireless connectivity to computers with embedded WWAN modems, and can be purchased with or without a one- or two-year contract.
Why opt for a contract? Because Best Buy offers generous subsidies for people who make long-term commitments. For example, a two year contract yields $275 off a compatible laptop, Engadget reports. By comparison, AT&T gives $150, Verizon Wireless gives $200 and Sprint gives $150 for a two-year agreement.
Monthly prices are basically on par with the major carriers, however. There are three plans: 5 GB for $60 per month, 500 MB for $40 per month and 250 MB for $30 per month. That last plan is only available off-contract, so no luck getting the biggest subsidy on the cheapest plan.
Here's a map of Best Buy's coverage. It's not clear who's powering the service on Best Buy's behalf, if anyone. Walmart, which began offering contract-free cellular phone service last October, works with a pre-paid phone company called TracFone.
Though I personally have little interest in mobile broadband laptop service, in theory I like what Best Buy's doing. By offering service directly, Best Buy could offer a wider selection of laptops with embedded 3G than a major wireless carrier, and the customer needn't worry about working with two companies to get set up.
Unfortunately, Best Buy isn't making it easy for customers right now. The Best Buy Connect Web site is screaming for a "choose your laptop" button, but there's absolutely no information on how to find a computer that works with the service. Maybe customers will have more luck in stores.
