BSA antipiracy campaign: Truce or scare?

ZDNet.com has an article about our friends of the BSA. The Business Software Alliance, that should not be feared by home users, is sending out thousands of letters, mainly to scare people.

Scaring people has always been a succesfull method of figthing piracy. NOT. There are even companies that will tell you that pirated software is less quality...



Instead, an eWeek investigation reveals, the BSA's campaign is primarily a marketing effort essentially designed to scare people into buying more software. But for many enterprise customers who are quickly becoming fed up with the group's hardball tactics, the campaign is having the reverse effect: compliance, then departure to alternative products, like open source.

The reason the BSA Truce Campaign is more bark than bite is simple: As part of each Truce Campaign, the group sends out hundreds of thousands of letters at a time to businesses in a handful of cities. For the month of July, for example, it mailed 700,000 letters to businesses in five cities between New York and Portland, Ore. As such, it would be virtually impossible to contact even a sample of those companies to check up on their progress or lack of progress.

Source: ZDnet.com

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