Two companies have teamed up to create a secure online delivery system for businesses that comes complete with its own tracking service.
Reciprocal has primarily been a secure, back-end delivery system for retailer and content creators. The system already works with eight different digital rights management systems such as InterTrust and Microsoft. That ensures consumers receive content that their media players will be able to use. |
The addition of the tracking software also allows content owners to search the Internet for specific files that are being distributed without consent.
"NetPD provides an intensive search, identify, and removal service for any material on the Internet that infringes our clients' copyrights," NetPD CEO Jim Stoddard said in a written statement.
Like other tracking programs, the service creates a database of file names and IP addresses that can be sent to the infringer's Internet Service Provider.
Increasingly, digital rights management companies such as Microsoft and InterTrust have been working to develop closed loop systems that would prevent users from playing tracks that have security stripped from them.
However, Howard Singer, Reciprocal's senior vice president of business development, said that systems designed to not play certain files were bound to confuse consumers, since buyers would never be sure which files would play on their media players.
Source: Wired.com
