DivX makes its way in digitial (video) cameras

DivXnetworks has inked a deal with the Indian company Ittiam to deliver digital picture and video cameras with DivX technology. DivX is one of the most popular MPEG-4 video codecs and has found its way to many house computers. The software is able to compress video, which saves memory space. E.g DVD movies are stored in the MPEG-2 format, DivX should be able to store the same quality using 7 to 10 times less space.

Ittiam will work with the team of video engineers at DivXNetworks to design solutions to power a variety of portable video products with full encoding and decoding capability for all versions of DivX video. A wide range of DivX Certified consumer electronics devices including portable video players, DVD players, digital still and video cameras, and set-top boxes are scheduled to hit the market in 2003.

Ittiam develops chip solutions and will now start developing chips that can be used in photo and video cameras, (portable) DVD players and set-top boxes. This would enable e.g video cameras to store the movies directly in the DivX format.

Source: Marketwire.com