Fujifilm Blu-ray, HD DVD media available summer 2006


CES
2006, Las
Vegas, January 4, 2006
'“ Fuji Photo Film U.S.A., Inc., a
subsidiary of the leading global imaging and information technologies company,
today announced that Fujifilm-branded Blu-ray and HD DVD media will be available
mid 2006. Prototypes of the new Fujifilm HD DVD and Blu-ray media will be on
display at the Fujifilm booth at CES 2006 (Central Hall, N101/102).


 


The
company also continues to conduct significant research and development in the
area of holographic storage technologies that will bring future generation,
multiple terabyte optical storage capacity to consumer, entertainment and
commercial applications. A single terabyte of holographic disc storage is
roughly the equivalent of 16 days of continuously running DVD movies, or 8,000
times more data than a human brain retains in a lifetime.


 


"Consumers
are driving demand for interactive gaming and entertainment applications that
require enormous storage capacity," noted Steve Solomon, Senior Vice President
and General Manager, Recording Media Division, Fuji Photo Film U.S.A. "Fujifilm
coating technology will ensure the precision and quality of signal strength in
these new media formats. The success of new recording technologies depends on
the availability of affordable, reliable media and our scientists are already
working to perfect next-generation storage solutions, long before they hit the
market."


 


With
mainstream adoption of high definition (HD) content, television sets and
recording devices, consumers and retailers will need new storage technologies to
handle ever-expanding digitized files. For example, a two-hour program in HD
creates a digital file roughly 15-25 Gigabytes in size, or the equivalent of
more than 13 hours of standard-definition TV.


 


Fujifilm
research and development teams in Japan and the United States
are building on internal expertise and the following core capabilities for
advancing all types of current and future optical media:


-
Expertise with photosensitive material.
The process of holography
requires imprinting "images" of full pages of data into light sensitive material
via laser technology, all of which will play a crucial part in the commercial
development of future optical media. Fujifilm's unique photographic, audio and
visual, data storage and optical media experience and knowledge is helping
identify new coating technologies critical to storing large amounts of
data.


-
Dye coating advancements.
Optical media is able to record information
through a combination of dyes, coatings and binder components. Only through
leading chemical knowledge and manufacturing expertise can a company produce
this precise a product with durability and performance, at a competitive cost.
In 2003, Fujifilm unveiled its OXOLIFE dye coating, bringing these oxonol-based
discs to market with Philips in 2004. Read more about Fujifilm's dye coating
manufacturing expertise at http://www.fujifilm.com/tech/TechStoreOptical.jsp.


-
Thin-film coating precision/advanced polymers.
Fujifilm has perfected
the process of applying layers of material down to the nano-scale level.
Engineers continue to advance these precise techniques through years of
manufacturing all types of media including motion picture and 35mm film,
enterprise grade data storage media and small, consumer storage advances such as
the Zip disk and advances in current CD and DVD discs.


 


Fujifilm
high-capacity Blu-ray and HD DVD optical media will be available through key
Fujifilm reseller partners. You can obtain more information at http://www.fujifilm.com.


 


About Fujifilm


Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd.
and delivers technology solutions to meet the imaging and information needs of
retailers, consumers, professionals and business customers. As a global leader
in digital imaging, Fujifilm pioneered the development of digital medical
systems, and today is the leader in digital minilab systems. The company was
ranked number 15 for U.S. patents granted during 2004, employs more than 75,000
people worldwide and in the year ending March 31, 2005, had global revenues of
more than $23.6 billion.


 


In the United
States, Fujifilm is a leader in delivering high
quality, easy-to-use imaging and information solutions in the following
categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage
Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical
Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane
enterprise and an exemplary corporate citizen.


 


For more information on Fujifilm products, consumers can call
800-800-FUJI or access the Fujifilm USA Web site at http://www.fujifilm.com.
Fujifilm USA also provides news and
information direct via RSS by subscribing for free at http://www.fujifilm.com/rss.


Source: Fujifilm

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