On the Business 2.0 website we can read an interesting article on how the author thinks the music industry should handle their business. The article is interesting since it mentions some measurements which a lot of our visitors have also mentioned:
Here are three steps the music industry can take right now to regain what it's tossed away. They're all dramatic, and they all go against everything the labels have tried lately, but a quick look at a graph of CD sales quarter-by-quarter (think Grand Canyon) suggests that only bold moves will save the industry from an otherwise inexorable slide. What to do? |
These three moves have to happen in conjunction. Lower CD prices will work only if there's another legitimate and large revenue stream. Abandoning copy protection will have a positive revenue effect only if CDs are no longer overpriced. To survive, the major labels will have to do something more courageous than simply adding outtakes to otherwise finished albums. The longer they wait to start, the more likely it'll be that a generation of kids will grow up having learned to acquire music without paying for it.
Of course it's highly unlikely that the music industry will even consider taking these measurements. Why would they listen to the consumers who are constantly complaining about high CD prices and copy-protections?
Source: Business 2.0
