With the Apple iPod being such a success, Apple has seen its profits more than triple to $ 46 million in the first quarter this year compared with $ 14 million the same period last year. Its iPod sales have also risen by about 909% although its Macintosh computer sales have risen by only 5% in the same period.
Apple has sold over 2.8 million iPods since its launch in 2001 and its iPod mini has proved so popular that it had to hold back its International iPod mini launch until the end of July once the manufacturing catches up with demand. Quakester2000 submitted the following news via our news submit :
The firm reported net profit Apple's turnover was also substantially higher - up 29% at £1.91bn. The company sold 807,000 iPods during the quarter, a 909% rise on the same period a year ago. Fred Anderson, Apple's chief financial officer, said the iPod probably accounted for half of the revenue growth. In the latest quarter, Apple's revenue from iPod sales was $ 264m, up from $ 31m a year ago. Best seller Since the iPod was introduced in 2001, Apple has sold more than 2.8 million of the devices. The latest and smallest version - the iPod Mini - has proved so popular in the US since its introduction in January that its international release has had to be put back until the end of July. Sales of Apple's Macintosh computers increased by 5% during the second quarter to 749,000. The company now expects overall sales for the third quarter to reach $ 1.925bn. |
While Apple may be lacking in the PC market on Macintosh sales, they surely know how to do good sales in the music market on both its iPods and its online iTunes music store. It appears that most consumers are after its 'stylish look', compact size and high capacity rather than the features of competitive players such as radio, recording capabilities, replaceable batteries and so on.
Feel free to discuss and read more about the Apple iPod and other audio related hardware on our Audio Forum.
Source: BBC Business News
