Imation Corp a worldwide
leader in removable data storage media, today introduced its new double layer
DVD+R media '” the industry's next advancement in DVD technology to meet the
increasing storage requirements of consumers for high-capacity applications,
such as digital video. The new disc nearly doubles the storage capacity of a DVD
recordable disc from 4.7GB to 8.5GB on a single side, without having to turn the
disc over during recording.
"Double layer DVDs
meet the demand for high capacity media needs of consumer applications such as
digital video recording or editing. Double layer Imation DVD+R DL media will
enable users to record nearly double the data on one disc," said David
Ferraresi, vice president, Imation Optical Products Business. "By expanding our
line of optical media with double layer DVD discs, we are able to provide users
with the most advanced storage solutions they need to better manage and store
their digital information, while maintaining the highest degree of reliability
and protection for that content."
Imation DVD+R DL media can
store up to 8.5GB of data, which equates to four hours of DVD-quality video or
16 hours of VHS '” quality video, and are ideal for storing important personal
and business videos '” from home movies and sporting events to company conference
recordings and customer profiles. The discs are also useful for creating digital
photo archives and backups of important files and applications on computer hard
drives.
Imation DVD+R DL media maintains playback
compatibility with existing DVD video players and DVD-ROM drives, but requires a
dual-layer burner to record. The new media achieves a higher capacity by using a
dual-layer DVD+R system with two thin embedded organic dye films for data
storage, which are separated by a semi-reflective layer and a spacer
layer.
Imation DVD+R DL media will be available
through Authorized Imation Distributors, Resellers and retailers in Q4 2004.
Imation will offer its double layer DVDs in single jewel cases, multi-pack jewel
cases and movie video boxes. For more information on Imation's full portfolio of
removable data storage media products, visit www.imation.com.
About Imation
Imation Corp is a leading
developer, manufacturer and supplier of magnetic and optical removable data
storage media. With one of the broadest product lines in the industry '”spanning
from a few megabytes to hundreds of gigabytes of capacity in each piece of
media, Imation serves customers in more than 100 countries, in both business and
consumer markets. Revenues in 2003 were $ 1.16 billion. Currently, 60 percent of
total sales are from outside the U.S. With more than 300 scientists and over 330
U.S. patents, Imation continues to pioneer today's proven magnetic and optical
media technologies. Imation employs approximately 2,800 people worldwide.
Additional information about Imation is available at www.imation.com, or by calling
1.888.466.3456.
Imation and the Imation logo are trademarks
of Imation Corp. All other trademarks are property of their respective owners.
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Source: Imation
