Mark Cuban to launch new DVD label with simultaneous releases?

drpino used our news submit to tell us "at least this guy sorta "gets it"..." Here is an interesting article from Wired magazine that tells of a businessman that may be doing what others in Hollywood have just been talking about. The idea is simultaneous release of films in every venue, instead of the staggered system we are all familiar with. We have to wonder what impact this would have on piracy, not to mention the theaters. Let's also hope that if this new paradigm does indeed come about, that the releases will go worldwide in a much quicker fashion.

Mark Cuban is hiring staff that could form the nucleus of a new DVD label, Wired News has learned, a move that comes as the dot-com billionaire attempts to shatter Hollywood"s release window system by making first-run films available simultaneously in theaters, on cable TV, online and on DVD.

The label is expected to launch in January with the release of Bubble, the first in a six-part deal between Cuban"s 2929 Entertainment and director Stephen Soderbergh, according to a source familiar with the plan. As yet, Cuban and partner Todd Wagner have not announced a DVD publisher for those pictures.

The article goes on to say that Wagner will neither confirm or deny the upcoming launch. But if they do launch a DVD of their own, then they come full circle in film distribution, covering all the bases with this move.

Source: Wired

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