Mozilla has announced it will no longer show advertisements on the Firefox Tiles page, a feature the browser developer introduced several months ago. The company planned to show advertisements as 'Suggested Tiles' in the Tiles page. The advertisements were based on the surfing behavior of the user to make them more relevant.
After three months Mozilla has decided to no longer show them. According to Mozilla's own research users want relevant content that's engaging and exciting and the browser developer plans to show such content to Firefox users in the future.
"We have therefore made the decision to stop advertising in Firefox through the Tiles experiment in order to focus on content discovery", according to Mozilla's VP of Content Services, Darren Herman.
"Advertising in Firefox could be a great business, but it isn’t the right business for us at this time because we want to focus on core experiences for our users", he added.
Nevertheless, Mozilla believes that their work in our advertising experiments has shown that it can be done better.
"Mozilla will continue to explore ways to bring a better balance to the advertising ecosystem for everyone’s benefit, and to build successful products that respect user privacy and deliver experiences based upon transparency, choice and control", Herman concludes.
