Computer manufacturer Gateways has a new advertising campaigne. Let first take a look at this:
 A man slides a CD into his truck's stereo. Music fills the cabin. The camera pulls back, revealing Gateway CEO Ted Waitt sitting next to a cow. As Elwood's cover of "Sundown" starts, Waitt and the cow begin lip-synching the song. |
Black-screen messages pop up.
"Like this song?"
"Download it from Gateway.com."
"Burn it to a CD...."
"Or load it on an MP3 Player."
This one-minute television spot ends with ends with the message: "Gateway supports your right to enjoy digital music legally."
You can make one guess who doesn't like this new campaign. Right! The RIAA (again). "If only they would devote a little bit of the millions of dollars they're spending on this ad campaign to help stop illegal downloading ... but that wouldn't help them sell more CD burners, would it," said our friend Hilary Rosen from the RIAA.
The campaign is ment to promote the new Gateway multi-media machine. Their opinion: "We wanted to show that people who are up on the issues, that they have a friend in Gateway and that people not into digital music should probably check this (phenomenon) out. But we aren't advocating piracy."
The major music labels see the promotion as another attempt to make money off digital piracy. Gateway isn't concerned about educating the public, it's using scare tactics to sell more CD burners, Rosen said.
Well you can make up your own mind. Check out the television spot here (haven't checked it myself, since I don't like real(player)).
Source: wired
