Samsung expects LCD and LED TV sales to see a strong rebound over the next few years, as LED TVs eventually outsell LCD TVs.
"LED TV sales may peak in 2011 or 2012," Yoon Boo-keun, Samsung Digital Media & Communications Business, said during a press conference. "By then, LED TVs will exceed LCD TVs by over 50%. I can guarantee that the full-array LED TVs will continue to shrink going forward given its weight and as it can't slim down the thickness of TVs."
In 2008, Samsung announced plans to push LED TVs -- a move that led the South Korean company to take control against the competition, capturing 59.8% of the market.
LED TVs remain more expensive than LCD TVs, but industry insiders and analysts expect the new technology to sell well in the years to come. TV manufacturers said LED TVs are thinner, more energy efficient, and have brighter screens than current generation LCDs.
Samsung hopes to sell at least 22 million LCD TVs and 2 million LED models during 2009, with sales expected to climb in 2010 and 2011. All TV manufacturers noticed a sales drop when the global economy crumbled, but as consumer trust in the economy builds, then TV sales are expected to increase over the next few quarters.
Moving forward, Samsung will likely have to face increased pressure in the LED TV market, with other TV manufacturers expected to launch competing products starting in 2010.
