Sprint-Nextel's continued trend of losing subscribers as revenue drops has led the company to be a bit more aggressive than the top three wireless subscribers in the U.S.
Along with offering lower-priced phones and subscription deals, Sprint also continues to release a wider a variety of phones. CDFreaks previously covered Sprint's decision to offer the recycled Samsung Reclaim mobile phone, but the company also has plans to release a Samsung phone using the Active Matrix Organic light Emitting Diode technology.
Most mobile phones typically use LCD displays, but Samsung -- the top supporter of AM-OLED technology -- continues to show off phones with AM-OLED screens. AM-OLED provides clearer, brighter colors that require less energy, but is a new technology so manufacturing costs are much higher than regular LCD screens.
Expect to see a growing number of AM-OLED phones in the years to come, but only in higher-end phones that will cost more. I want to believe consumers won't mind spending more for phones that provide clearer images, but the price point must be respectable.
Only the Samsung Impression uses an AM-OLED screen, but other manufacturers have shown interest in the technology. The Impression is available for AT&T, the No. 2 U.S. wireless provider, but Sprint is interested in snagging at least one Samsung AM-OLED phone.
I believe most other manufacturers will wait to see how Samsung's AM-OLED phone sell -- and wait for the price point to drop -- before they start adopting the technology for more phones.
