The CEO of Activision's recent comments about possibly dropping Sony PlayStation 3 development has drawn the ire of Sony CEO Howard Stringer, who has sidestepped discussions regarding possible PS3 price cuts.
"He likes to make a lot of noise," Stringer said, as reporters discussed Activision CEO Robert Kotick's comments. "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."
Last month, Kotick said his company would consider dropping PS3 game development if the cost of the console didn't lower before the end of the year.
Rumors indicate Sony will slash the cost of the PS3 sometime this fall, when the PS3 Slim launches, though Sony has remained quiet about the price cut. Microsoft is expected to slash the price of its Xbox 360 game console at some point this fall, while it's possible Nintendo will finally lower the cost of its $249 Wii console.
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"I (would) lose money on every PlayStation I make -- how's that for logic," Stringer said, when asked about why Sony isn't interested in slashing PS3 prices.
Since the PS3 has lagged behind the Wii and Xbox 360 on U.S. and international sales charts, I think it'd be rather asinine for Stringer to shrug off a PS3 price cut. If Activision is serious about dropping game development for the company, it's possible other game studios will follow suit and instead focus more on the Wii and Xbox 360.
Will Sony really lose money on each PS3 made if prices are cut? It's certainly a legitimate possibility, especially considering the powerful hardware that powers the PS3, but consumers don't care about Sony's struggles. Consumers likely aren't interested in purchasing an expensive game console that has a lackluster game catalog.
Would you be interested in purchasing a PS3 if Sony doesn't slash prices, or would you choose to purchase a cheaper Xbox 360 or Wii?
