SunnComm kicks it up a notch on easily bypassed MediaMax

SunnComm Ups
CD Security Another Notch

PHOENIX, AZ -- (MARKET WIRE) -- 10/12/2005 -- MediaMax
Technology Corp. (OTC BB: MMXT), seller of MediaMax, America's most accepted and
best-selling content protection and enhancement technology for audio CDs,
unveiled its next weapon in an arsenal to curb the rampant piracy that has had
such a harmful impact on artists, producers, sound engineers, record labels and
music stores.

The first of these incremental content protection components was first
announced by SunnComm International Inc. (OTC: SCMI) in July 2004. This newest patent-pending passive
technology makes it even more difficult to bypass or "hack" the copy protection
structure contained on the MediaMax CDs. Other companies have experimented with
various forms of "passive protection technology" over the years but the process
inevitably led to incompatibility and playability issues that severely impacted
consumer acceptance. SunnComm's most recent passive protection solution
continues to be Redbook and Bluebook compliant. In plain English, that means
that CDs containing the MediaMax content protection and enhancement technology
can continue to carry the "Compact Disc Enhanced CD" compatibility logo: http://www.sunncomm.com/images/cd_plus.jpg

Eric Vandewater, SunnComm's chief technology officer, explains, "No company
has invented a bulletproof copy protection solution that continues to provide
100% playability on all consumer CD and DVD devices. However, this
patent-pending component will now make it substantially more difficult for those
wishing to make unauthorized copies to improperly copy or share protected music
on a MediaMax CD, without compromising playability. This increased level of copy
protection security requires no additional hardware or other production facility
modifications during the replication process. In the past, with other
technologies, required upgrades at the replication facility always represented
significant additional expense and training. Without the need to add equipment
and modify processes at each replication plant employed by our record company
customers, worldwide rollout of the MediaMax product can be lightning quick and
economical. I believe there is nothing commercially available today that
compares to our current MediaMax offerings. Our fast-reacting, technology team
is second to none in our market!"

William H. Whitmore, Jr., president of MediaMax Technology, comments,
"SunnComm's research and development group has remained extremely efficient,
thereby maintaining their Company's leadership position within the entertainment
technology industry. Their hard work and commitment assures us that SunnComm
will continue to break new ground without losing sight of the CD buyers' wishes
to Play, Move and Share™ music in an authorized way. MediaMax Technology is
committed to working closely with SunnComm to incrementally increase the
protection provided by MediaMax without impacting compatibility and playability,
reinforcing it as the most widespread and strongest music CD security solution
available in the U.S. Nothing is more important to us than creating a product
that fosters a user-friendly, enjoyable experience and acceptance by the CD
buying audience."

ABOUT SUNNCOMM

In just five years, SunnComm International Inc. (OTC: SCMI) has become the leader in digital content
enhancement and security technology for audio compact disc media. MediaMax can
be found on many Gold, Platinum and Double-Platinum selling Albums including
Dave Matthews' Platinum-selling, "Stand Up" and most recently, Foo Fighters, "In
Your Honor" and The Backstreet Boys, "Never Gone." Other popular releases that
include MediaMax are J-Kwon's Gold "Hood Hop," and Velvet Revolver's
"Contraband," which was the first copy-protected CD to reach the #1 spot on
Billboard's Top 200 Album Chart and went on to achieve Double-Platinum status by
selling more than 2 million units. SunnComm's MediaMax technology has appeared
on many other best-selling albums, totaling over 140 commercially released CD
titles across more than 30 record labels. SunnComm was the first company to
commercially release a content-protected audio CD in the United States and
co-developed and implemented an early version of the Microsoft Windows Media
Data Session Toolkit (www.microsoft.com/presspass/press/2003/jan03/01-20SessionToolkitPR.asp).
Bonus features include on-board press kits, artist-related promotions, videos,
song lyrics, artist bio page, photo gallery, web links and tune-sharing
capability through SunnComm's MusicMail™ functionality. For more information
about the company please visit the Web site at (www.sunncomm.com),
or call the Company at (602) 267-7500. For additional information or investor
relations please contact:

ABOUT MEDIAMAX TECHNOLOGY

MediaMax Technology Corporation (OTC BB: MMXT), with its international reach, implements the
delivery of digital content security products for the music and entertainment
industry. With established long-term industry contacts throughout the world, the
company understands the challenges surrounding digital content management and
protection. The MediaMax Technology team of professionals has spent more than 50
years in the music and movie industry. MediaMax Technology (www.mediamaxtechnology.com) is the exclusive sales and
marketing arm for SunnComm's MediaMax suite of products.

The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.

This news release contains predictions, projections and other statements
about the future that are intended to be "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of l995 (collectively,
"forward-looking statements"). Forward-looking statements relate to various
aspects of the Company's operations and strategies, including but not limited to
the effects of having experienced significant losses in the past and the risk
that the Company may incur losses in the future; the Company's limited liquidity
and significant indebtedness; its sales forecasts for future periods not being
attained and the risk that the Company will not conclude additional
revenue-generating license agreements covering its content protection and
enhancement technologies; the Company's marketing, product development,
acquisition investments, licensing and other strategies not being successful;
possible future issuances of debt or equity securities; the possible incurrence
of significant patent litigation expenses or adverse legal determinations that
find our patents not to be valid; new business development and industry trends;
the possible need to raise additional capital in order to meet the Company's
obligations and most other statements that are not historical in nature.
Important factors that could cause actual results to differ materially from
those described in the forward-looking statements are described in cautionary
statements included in this news release. In assessing forward-looking
statements, readers are urged to consider carefully these cautionary statements.
Forward-looking statements speak only as of the date of this news release, and
the Company disclaims any obligations to update such statements.

For additional information about the company, its vision, philosophy,
partners, and customers, please visit the Company's Web site at www.mediamaxtechnology.com

Source: MarketWire