Submitted
by GristyMcFisty:
TiVo, creator of television
services for digital video recorders (DVRs), announced today it has surpassed
the one million subscription milestone and expects surging momentum to result in
the best holiday season in the company's history.
"Reaching one million subscriptions is a major milestone
for our company," said Michael Ramsay, CEO of TiVo. "Thanks to the increased
growth of both our standalone subscriptions and, especially, growth with
DIRECTV, we have reached this milestone ahead of plan. We expect this momentum
to continue and look forward to the biggest holiday season ever for TiVo."
Originally offered to consumers in a single set top box,
TiVo is now available in a dozen products manufactured by more than eight
leading consumer electronic companies. Toshiba and Pioneer have paired TiVo with
DVD, and leading satellite company DIRECTV offers four different integrated
tuners with TiVo.
"TiVo remains the brand of choice among consumers in the
DVR category," Ramsay said. "It is extremely rewarding to see our customers'
widespread enthusiasm for the TiVo service and the unique television viewing
experience it offers. And this strong brand awareness, coupled with our leading
technology position, have been key factors in building partnerships with leading
consumer electronics companies and with DIRECTV, driving our audience to this
new level of critical mass."
TiVo is giving shoppers the ultimate in choice this
holiday season '” choice in models, pricing and service offerings. The standalone
TiVo Series2 is available at a retail price as low as $ 199 after a $ 50 mail-in
rebate. And consumers can choose from the widest array ever of products with
TiVo on board, including new DVD products from Toshiba and Pioneer and new TiVo
integrated products from DIRECTV.
In addition to lots of new TiVo products this holiday
season, consumers will find they can get more entertainment fun than ever out of
the TiVo Series2. A simple upgrade to the Home Media Option gives expanded
capabilities like scheduling recordings on the Internet or viewing family photos
on the television. And for the first time, gift givers can purchase TiVo service
gift subscriptions in three, six, 12 month, or product lifetime packages so gift
recipients can immediately immerse themselves in the TiVo experience.
TiVo is also available at more major retailers this
holiday season than ever before. TiVo retail partners include Best Buy, Circuit
City, Tweeter, Good Guys, Ultimate Electronics and Amazon.com. TiVo Series2 can
also be purchased directly at www.tivo.com.
About TiVo
Founded in 1997 with the mission to dramatically improve
consumers' television viewing experiences, TiVo is the creator of television
services for digital video recorders (DVRs). TiVo's leadership has defined and
inspired the entire category, earning the company patents for pioneering
inventions associated with DVR software and hardware design. TiVo was the first
to deliver on the promise of consumer choice and control over TV viewing,
building a loyal and passionate subscription base with over 97% of customers
surveyed recommending a TiVo DVR to a friend. With a subscription base of more
than 1 million, TiVo reported approximately $ 103 million in net revenues for
the twelve months ending July 31, 2003. The company is headquartered in San
Jose, CA. Additional information can be found at www.tivo.com.
Source: TiVo.com
