The Ultra HD Premium logo is now also available for certification of Ultra HD Blu-ray players, the UHD Alliance today announced in a press release. Previously the logo for high-end Ultra HD products was only used on a handful Ultra HD TVs.
The Ultra HD Premium logo should, "help consumers identify televisions, content, content services, and now, playback devices, capable of delivering a premium experience to an exploding Ultra HD market", according to the UHD Alliance.
Products are only eligible for the Ultra HD Premium logo if they comply with performance metrics for resolution, high dynamic range (HDR), peak luminance, black levels and wide color gamut among others. The specifications also make recommendations for immersive audio and other features. Especially the HDR requirement sets Ultra HD Premium products apart from 'regular' Ultra HD products.
Currently 30 TVs are certified with the logo and more are expected this year.
"The certification of Ultra HD Blu-ray players is a natural first expansion, because the Ultra HD Blu-ray format was built with premium performance in mind and a growing number of 4K Ultra HD Blu-ray Disc titles released by Hollywood also bear the Ultra HD Premium logo", according to HD Alliance President Hanno Basse.
After Ultra HD Blu-ray players the UHD Alliance is looking at live broadcasts as the next candidate for certification. The Alliance is looking for a way to develop a premium experience for live broadcasting.
