The Independent US high-definition company, Blue Ray Technologies announced that it has solved Blu-ray disc production issues, which is currently causing a headache for overseas plants. At present, about 75% of Blu-ray discs produced by overseas plants end up as rejects. This company is currently finalising patents for its key manufacturing processes, which relates to the Blu-ray layering process. With its improved manufacturing process, they expect to have less than a 20% rejection rate, which would put them at a major advantage over its international competitors.
With the lower cost associated with the huge cut in the disc rejection rate, the company is passing its savings by offering lower prices for studios who make their movies with this firm. The company is also working on recordable Blu-ray discs to prepare for the launch of Blu-ray writers.
Blue Ray
Technologies previously announced taking on RFID technology to protect the Blu-ray disc itself from shoplifting. Unlike anti-theft device devices stuck on Jewel cases to protect against shoplifting, the advantage here is that a thief would no longer be able to beat the system by simply removing the disc from its jewel case. The RFID technology also tracks where the disc was bought, where and when it was manufactured and shipped. It also aims to tackle the issue of international manufacturers that create pirate discs during the night.
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In a David vs. Goliath situation, independent Blue Ray Technologies is in the final patent stages for key manufacturing processes related to the layering process of Hi-def Blu-ray movies and games that may be hampering the majors. The company is thereby lowering its prices for studios that want their movies made with the indie firm. 'We are finalizing the patents that will revolutionize the manufacturing process," said company CEO and founder Erick Hansen. 'We are hopefully going to beat the big companies in the world. That's because they presently have such a high reject rate. It is said to be as high as 75 percent rejects while ours are lower than 20 percent." The full article can be read here. Further details on using RFID in Blu-ray can be found here. |
Even though this manufacturer may be able to significantly cut its manufacturing costs of its Blu-ray media with an improved manufacturing process, it is unclear how competitive it will be against HD DVD media, considering HD DVD media is being replicated at low cost by simply modifying existing DVD manufacturing lines. On the other hand, when Blu-ray launches this summer, there is expected to be around 100 Blu-ray titles hitting the shelves.
Source: PRWeb Press Release
