Customer-friendly packaging design with instant shelf appeal
Verbatim, the storage media specialist, is to introduce newly designed packaging that will utilise a special colour system, and be the same for all markets, thus making it easier for customers worldwide to select the correct media for their requirements. Verbatim’s websites have also been redesigned to reflect the new global branding.
The changes will take place from July 2007, Rüdiger Theobald, Business Development and Marketing Manager Verbatim EUMEA commented ”Increasing globalisation and mobility means that consistent communications across country borders are now a necessity. The design of the packaging plays an essential role in this, as customers recognise products and manufacturers in the first instance from the way they look.”
The core element in Verbatim's global branding scheme is the new colour coding system that enables customers to identify quickly individual products, and easily differentiate between the various storage capacities and formats for blank DVDs and CDs, USB drives and flash memory cards. Theobald continued, “Each product will be easy to identify thanks to the colour of its packaging. In addition, the new design increases the visibility of the brand, making it more recognisable.”
The changes have been applied to all Verbatim marketing and POS (point of sale) material, such as display stands and shelf systems, and websites. “The changes ideally place us to drive sales at retail level and demonstrate the quality of our products through a consistent design scheme worldwide.” says Theobald.
Verbatim – more than just CDs and DVDs
Verbatim is continuously expanding its portfolio in the non-optical sector with the addition of useful product accessories primarily designed for mobile use. These include MP3 players, portable USB speaker systems, headsets including microphone, Hi-Speed Universal Memory Card Readers, optical mice and other handy tools for practical mobile applications. With its range of product accessories, Verbatim is responding to the increasing demand from customers for high-quality IT accessories. Verbatim also offers an extensive portfolio of flash memory cards and USB drives and is systematically expanding its activities in the non-optical storage media sector.
Images are available at Verbatim.
