A new report obtained by the media indicates Google, Sony and Intel are working together on a project aimed at creating a new generation of TVs and set-top boxes for consumers.
Dubbed Google TV, the trio of companies will be joined by Logitech -- which will make peripherals for the new TVs and set-top boxes -- aimed at increasing the number of Internet-enabled TVs in the living room.
Using the software, TV viewers will have an entirely new interface to use while accessing Internet content, such as Google, YouTube, widgets, and other new features.
Intel's Atom platform powers the TV hardware, while the software will be running on top the Google Android OS. Additional details about Google TV haven't been revealed, but the companies have been working on the project for a few months.
Google is already testing some of its solutions with Dish Network, according to the New York Times, which first published the report.
Sony, Samsung, and a group of established TV manufacturers are testing Internet-enabled products, but consumers are still becoming familiar with the technology. Companies such as Intel and Google already control the PC market, but they want to break into new industries to increase revenue.
Intel has dabbled in other markets before, though this seems to be the company's strongest push outside of PCs and notebooks. Google's Android is growing in popularity on mobile phones, and is expected to make a splash in other markets as well.
